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CBD that derives from hemp has gained a considerable amount of popularity and as a result, its market has expanded pretty fast within the past couple of years. Despite the substantial demand, it is a pretty challenging task to market a CBD-based product – be it a nasal spray or CBD edibles – under the radar of the FDA. However, the good news is that there are practical ways to market your CBD product. The purpose of this write-up is to provide you some inspiration about marketing CBD products such as nasal spray, CBD edibles etc.

Try to emphasize your difference
Although CBD products like nasal spray and CBD edibles are pretty new to many consumers, the competition has become intense already and the number of sellers is growing. It has become a mainstream business. So, branding is exceptionally important for any product that expects to thrive. In other words, you must find a way to differentiate your product.

Establish a strong online presence
Without a solid online presence, you cannot succeed in the modern-day market. With that said, you should invest on a website to market your CBD products. The website must be easy-to-use and simplified. In addition to that, it must clearly show off all the required information in a very clear manner.

In addition to branding, e-commerce functionality is a must-have characteristic on the website you design. The website must be able to facilitate visitors with a safe and easy buying process. It should be backed by a variety of payment options as well.

Trust the efficiency of emails
Email campaigns are exceptionally effective when it comes to selling products like CBD edibles and nasal spray. Sending a well-crafted, perfectly timed emails to the right market segment can deliver amazing results. You will be able to experience a considerable amount of success with personalized email campaigns. In general, the ROI of email marketing is higher and in general, they are exceptionally affordable. However, the email must have a very catchy subject line and a convincing body that explains the product details clearly. Also, you must be able to have a strong call-to-action feature included in the body of the email.

Try to build the business over PR as well
As of this writing, social media and popular eCommerce platforms like Amazon doesn’t allow us to promote CBD-related products. That is exactly why we cannot see CBD advertisements on Facebook, Pinterest etc. So, you cannot rely on social media to bring you any revenue. In that case, you will have to rely on your PR level. You can rely on publications on relevant magazines that reach your target audience. You must explain the benefits of products like CBD edibles and nasal spray in a reliable and fact-based manner.

Besides, you must have a very good awareness of the constant changes take place in this industry. You should stay focused on the latest news, trends and new findings of CBD products. Your updated knowledge should be put into practice if you expect to succeed in the industry.

CBD oil products

CBD is one of the fastest growing trends in consumer goods. A lot of brands in the industry are manufacturing CBD oil products, edibles, etc. dedicated to the additive that is well-known to relieve anxiety and pain, while even more entrepreneurs are starting entire businesses around cannabis products.

Even though the CBD industry is growing at a rapid rate and more and more positive impacts of CBD and benefits from CBD oil are being discovered, marketing CBD products is still one of the major challenges businesses face.

Why Marketing CBD Products is Difficult?

CBD oil products

Marketing and advertising CBD oil products remains a challenge despite such growth. While the United States legalized the production of industrial hemp, different advertising networks and different states have their own restrictions and regulations with regard to CBD marketing. This presents a major hurdle for CBD businesses to market their products, particularly online.

Apart from this, many popular online advertising platforms usually turn away from marketing CBD oil products. This leads to brick and mortar shops overtaking sales in their local area, completely beating out the larger competition.

Since the popular channels for marketing CBD oil are turning away from marketing CBD products and CBD businesses are missing out on the benefits of paid acquisition, this leaves many to wonder – where can you market CBD oil products? Fortunately, there are several options available:

CBD oil products

Influencer marketing allows you to tap into the groups of tastemakers in the industry and reach a wider audience. You can basically leverage the trust that influencers have gained over the years with their followers to market your CBD products and advertise the benefits from CBD oil in a reliable way.

In a digital publication, native advertising is the type of advertising where placements are made to look like relevant content. You can basically place your content into popular publications of all sizes and shapes and hence leverage their audience to grow awareness of your CBD products and brand.

Affiliate marketing allows you to generate organic traffic to your brand’s website by leveraging publishers. Since the affiliate fees are entirely performance-based, you can work with affiliate networks to acquire a low-risk method to generate traffic. It is recommended that you make sure that your retention and conversion plans are in place, as clients from affiliate partners typically generate the highest CLV.

CBD oil products

Another way to boost awareness about your CBD oil products is to market your brand to dedicated podcast listeners. Although it can be expensive, podcast ads provide you the opportunity to associate your CBD business with personalities listeners trust.

Even though it sounds traditional, marketing benefits from CBD oil via billboards works. You can take advantage of this old-school way of marketing to move your products in certain retail locations and hence grow awareness. It can get quite expensive though.

Final Word

The CBD industry is growing at a rapid rate. Regardless of extremely limiting regulations and restrictions on marketing CBD oil, CBD businesses can grow awareness with the above-mentioned marketing methods. As with any marketing strategy, it is highly recommended that you be attentive to data and always test and optimize your CBD marketing strategies to maximize your budget for ROI.

When we talk about the marijuana industry, it is not just about THC; the current generation is more concerned about CBD products. As researchers and medical health experts have obtained several pieces of evidence in support of cannabidiol, new age entrepreneurs are planning to enter the cannabis industry to serve the increased demands of the public.

If we look at the stats in the year 2018, CBD gummies were the third most commonly searched food term on the search engine. CBD products are also gaining more popularity for their abilities to treat several medical health conditions. In such a scenario, you may think that it is easier to market CBD product, but in actual, it involves huge efforts. Actually, the legality of marijuana products varies from state to state, and it is subjected to FDA rules. Also, these industries cannot promote their products to below 18 age group; hence, they cannot run social media ads or digital campaigns like other brands.

Indeed, CBD oil marketing is tricky, but if you want to succeed in this industry, it is important to find some trusted methods for brand promotion. Below we have highlighted few such SEO friendly options for new age entrepreneurs in the cannabis industry so that they can lead their brand in the competitive market:

Tip 1: Utilize the potential of subscribe button
Many new age CBD companies these days are utilizing the Amazon tactic by offering special subscribe and save option on a monthly basis. With this, they are locking customers to their brand while priming them to lead impactful product expansions in the market. At the same time, in order to boost the promotional campaigns online, they have also added the review feature to the product pages. With this, buyers can leave comments and talk about their experience with specific products; it naturally improves the brand authority online.

Tip 2: Choose micro advertising on social media
You might be aware of the fact that all top-rated social media platforms such as Facebook, Twitter, YouTube, and Pinterest ban paid promotions for marijuana products. In this scenario, micro influencers are the best companions for the growing cannabis industries. When FCC has posed a restriction on social media celebrities; micro influencers can help you build higher engagement online by posting gold content or videos for CBD oil marketing.

Tip 3: Utilize content marketing
When open advertising is banned for the marijuana industry, CBD companies can make the best out of content marketing tactics. It is the best way to educate your customers about your latest product collections while building a strong reputation in the market. You can mix content with testimonials, videos, and images to make it more interactive and engaging for the audience. This SEO trend can divert more traffic on your website.

Tip 4: Referral-based promotions
Another popular and most effective SEO trend for CBD oil marketing is referral-based promotions. In this era of technologies, where the world is connected to the internet, referral links can easily help you to divert more traffic to your website. It is also possible to boost engagement with incentivized referrals. With this, you can also cultivate healthy relationships with the audience in the market.