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Running a successful jewelry business requires thorough planning at every step. The jewelry industry is one of the most profitable in the world however, in order to thrive in this sector, you need to establish yourself as a brand. There is so much competition and so much variety in this industry that jewelry marketing has become very crucial. So, you must promote yourself as a brand, especially if you are a new jewelry business. There are many jewelry marketing strategies that can help you in this regard.

Following are some jewelry marketing tips you should follow:

Social Engagement
Engaging socially with people is one of the top marketing strategies for jewelry industry nowadays as it greatly helps put your business on the map. Social engagement is all about the activeness of your business on social media platforms such as Twitter, LinkedIn, Facebook, etc.

Every business in this sector has different ways of marketing jewelry on social media e.g. some businesses market themselves on regular basis on virtually every platform.

Website
A website is a great way to create a first impression on the user’s mind. If you don’t have an attractive and engaging website for your customers then it might be possible that they will forget about you. While you don’t necessarily need to create an e-commerce platform for your jewelry business, having a website for your jewelry business is a must.

High-Quality Photography
Want to create the best impression of your antique poison ring in the user’s perspective? High-quality photography is the answer. Jewelry is not just about photos, it is also about the quality of pictures that you display in your social media posts and on your website. High-quality photographs help customers to examine the type of diamonds or gems used in the jewelry which helps you in creating good opinion about your brand.

Introduce Special Offers
Special offers are another great way of marketing jewelry and increasing your sales. It is recommended that you put offers on different kinds of materials like silver, diamond, gold, etc. and also on various kinds of jewelry pieces e.g. poison ring, vintage necklace, etc. so that you can attract every kind of customer.

poison ring


Target the Right Location and Age-Group
Not everyone buys jewelry as it is one of the costlier things that anyone affords. Not to mention not everyone knows the difference between duplicate and real jewelry.

So, in order to boost your marketing efforts, it is recommended that you focus on these locations and age-group:

• Target the locations from where customers can visit your store easily.

• Focus on the age group of 20+

These are some of the jewelry business marketing ideas and strategies for boosting engagements with your customers and increasing your sales. Keep in mind that these are just a few of the many strategies for marketing jewelry. There are several more ways to make your jewelry business a success. If you are overwhelmed or aren’t sure where to start, then it would be a good idea to hire a marketing agency.

With an exceedingly more favorable legal and regulatory landscape than in yesteryears, the cannabis industry is experiencing expansion like never before. Despite this, however, the business of breaking into the industry cannot be dismissed as a simple one; in fact, nothing could be farther from the truth.

The laws and regulations that govern the industry are complicated and can be difficult to maneuver. The cannabis industry’s uniqueness makes it operate in a manner that does not necessarily follow conventional business logic. And there are just so many variables that need to be gotten right to have a successful business. Against this backdrop, there is a need for experts who can make the process considerably easier – these experts are cannabis consultants.

A cannabis consultant is an individual who helps in the making of tough decisions in your business and provides insight into specific areas you are not likely to be familiar with. These professionals are essential to businesses or prospective businesses in the cannabis industry, which is probably why cannabis consulting has steadily experienced oversaturation.

This situation makes it more difficult for business owners to navigate the entire process of hiring the right consultant for them. If you are in such a position, do not fret, we will be taking you through some crucial steps you can follow to ensure that you hire the right consultant(s).

UNDERSTAND WHAT YOUR BUSINESS NEEDS

Cannabis consultation involves many services and their respective professionals, such as Corporate & Tax law, Project Managing, Cannabis Marketing, Business Planning, Licensing, Lobbying, Real Estate, and so on. Clearly, you might not need all these services in the immediate stage of your business or due to other factors, which is why you have to identify the exact needs that are paramount to your business at the moment so that you can hire based on that. While some consultants may claim to be proficient in all these services, there is no “one-stop-shop” for every service you need. So you might want to opt for specific professionals in various services to benefit your business better. In doing this, to ensure coordination and fluidity, you must be very deliberate about the foundational consultant(s) who will act as the cornerstone of your team.

HAVE A WELL-THOUGHT OUT HIRING STRATEGY

It is not really a good idea, as much as it could seem like one, to decide to hire the biggest names in the consulting business. You have to make sure you fashion out an appropriate process to adequately evaluate any consultant you are considering to ensure that they are the right fit for you in terms of both competence and compatibility with your business.

This evaluation process should involve questions designed to gauge the knowledge of the said consultant accurately. It is not uncommon to see people who do not adequately understand the cannabis industry’s language, parading themselves as experts in the business of cannabis consulting.

Also, be sure to consider the prospective consultant’s performance with his/her previous clients to ascertain the kind of expectations you could have if you end up hiring. Ensure that you require appropriate references to carry out your assessment expertly. In addition to considering past clients, you should also look at the consultant’s current clients to safeguard yourself against possible conflict of interest, especially in cases where such a consultant probably works for your competitors.

OBSERVE HOW COMMITTED THE CONSULTANT IS TO YOUR BUSINESS

You have to ensure that you are aware of exactly how much commitment the consultant is willing to invest in your business. You want to make sure the consultant is on the same page with you in terms of the vision you have for your business. You can usually detect if a prospective consultant intends to be devoted to your business by taking cognizance of little gestures. Does he take time to sit with you to talk? Does he answer your questions clearly without evading? And check if he ensures you get all the information you require regarding the issues and operations.
Besides, you must spell out in clear terms the responsibilities, roles, targets, and expectations you have for your consultants. By doing this, you make it clear that there is a yardstick by which you would measure the performance of the consultant. For instance, a consultant in cannabis marketing should know your sales target and how his role as a consultant must facilitate reaching that goal.

THINGS TO WATCH OUT FOR

In selecting a consultant to hire, there are some conduct that you should automatically regard as deal-breakers if manifested by a prospective consultant. First, you should be wary of consultants who would rather get their payments through equity. It is better when consultants are restricted to a traditional payment for services arrangement. If a consultant would only agree to payment by becoming a shareholder, you should consider it an indication that such a consultant might not be best for your business. A prospective consultant consistently replying to your questions with vague and ambiguous answers is a clear red flag. It shows that the consultant might not be as knowledgeable as you require or does not consider your business substantial enough to give well-thought-out answers to your enquires. The same applies to consultants who are hesitant to provide necessary referrals for you to carry out your evaluation.

Finally, it would help if you remembered that hiring a consultant to help with your business in the cannabis industry should not be viewed as an avenue to shift responsibility from yourself. That would be a recipe for disaster. Understand the limited nature of a consultant’s role; a consultant should not define your goals. They might help provide some insight into forming those goals. They might help refine the objectives, and eventually facilitate accomplishing them. However, it would be best if you maximize your involvement in these processes.

Law Firm Marketing

Law firm marketing became a competitive field, as for 2020, there are plenty of lawyer marketing strategies one can adopt. But this can turn out to be extremely challenging, especially if you are a pregnancy discrimination lawyer. Our recommendation is to opt for the service of a marketing consultant.

Still, if you first want to tackle the issue by yourself, you can start by considering the following strategies for your firm. These are applicable for any law firm, including the pregnancy discrimination lawyer niche. Let’s see up next what the most professional marketing consultants recommend as the best 2020 lawyer marketing strategies.

1 Budget content marketing and SEO for lawyers

The first thing you need to do is consider investing in search engine optimization for lawyers. Making your website visible via higher search engine ranking is more than necessary if you aim to attract more clients to your practice. Your law firm needs to be on the first page of either Google or Bing search results. But besides this, you will have to optimize your website to match specific queries. As such, marketing consultants recommend optimizing landing pages for specific action-related keywords. This means you can include call-to-action buttons/pages like legal advice for pregnancy discrimination.

2 Use your pregnancy discrimination lawyer reputation to create an online presence

Nowadays, the first thing a potential client looks for is customer testimonials. And you should know that 2019 statistics show that more than 80% of online users trust those reviews. This means a potential client will make a decision based on how other clients felt about your services. So, an excellent lawyer marketing strategy is to encourage your clients to share their experience with your business on your website, or other social media accounts your firm might own.

Law Firm Marketing

3 Always calculate your ROI to make sure your law firm has an efficient strategy

Well, it is not enough to implement a plan and share some content online. You will have to track, report, and analyze your results. And for this purpose, it is always best to request the services of a marketing consultant. This person will know how to analyze your online competition, how to generate leads, and how to boost your database so that you can attract new interested clients in the niche you are offering your services.

4 Don’t forget about geo-targeting

Market data reveals that almost all online users look for a business service that is near their area. This means that you won’t stumble upon potential clients that are willing to travel further than they need to. As such, geo-targeting represents one of the most straightforward and most efficient strategies to make sure your budget is used wisely. Specific targeting of your ad or website content will attract more users interested in your services based on the area they live in.

Law Firm Marketing

5 Focus on the customer journey

Indeed, relevancy is the key to online success. Still, many users don’t settle for the first answer query they get, especially when it comes to finding a pregnancy discrimination lawyer. As such, you will have to appeal to a user’s readiness to hire a lawyer. This means you will have to concentrate your marketing efforts on several adjustments meant to optimize bids depending on the quality of traffic.

Cannabis Edibles

Are you planning to start your business in the cannabis edibles market? This is one of the most viable options as an entrepreneur because cannabis edibles are one of the emerging and fastest-growing markets in the world. Though CBD is not legalized worldwide, but it has been allowed by the government in the majority of the countries, especially in the USA. Since 2018, the consumption of CBD products has been rising frequently that tells that the CBD market has a strong future ahead. So, if you are planning to start cannabis edibles business then you need to make sure to precede every step vigilantly. This is because many new entrants are finding the same opportunity of entering into the cannabis edibles market.

We will discuss a few tips for you to help you how to succeed in the cannabis edibles market and differentiate your business from the already existing competitors as a new entrant.

Cannabis Edibles

Tips to Succeed in the Cannabis Edibles Market:

As the cannabis edibles market is growing instantly this might be a little challenging for you as a new entrant to differentiate your brand and business from your competitors, therefore, few tips will be discussed below to help you out with your cannabis business and marketing cannabis edibles products.

Before starting with any type of business, intense market research is mandatory. Similarly, if you are starting your cannabis edibles business then you need to follow this step to know how much demand your product and the idea have. In-Depth market research always gives a clear way of whether your idea will work out or not.

Cannabis Edibles

If you are hiring employees to make your team then always make sure that your team members should support your idea and have skills to take proceed with your ideas forward. Hiring members for your team is one of the challenging tasks in your cannabis edibles business. This is because there is a lot of information about cannabis consumption that should be known by every member. A right team will always support your business and be highly dedicated to accomplishing the goals and meet targets.

Cannabis Edibles

Once your product is ready you need to make sure to test the product before launching it. You might require intense lab testing for the cannabis edibles product to analyze that there are no hazardous side effects of your products. This can be costly but the most important step that should never be ignored.

Cannabis edibles products may not be accepted in other countries as it is not legalized in most of the places in the world. Therefore, marketing cannabis products can give you a tough time. You need to make sure that your products are marketed on the appropriate platforms. It should be marketed to adults majorly as cannabis edibles products are not legal for children below 18.

These are a few tips that should be remembered by every entrepreneur planning to start up a cannabis edibles business. Various steps need to be crucially ensured.

CBD oil products

CBD is one of the fastest growing trends in consumer goods. A lot of brands in the industry are manufacturing CBD oil products, edibles, etc. dedicated to the additive that is well-known to relieve anxiety and pain, while even more entrepreneurs are starting entire businesses around cannabis products.

Even though the CBD industry is growing at a rapid rate and more and more positive impacts of CBD and benefits from CBD oil are being discovered, marketing CBD products is still one of the major challenges businesses face.

Why Marketing CBD Products is Difficult?

CBD oil products

Marketing and advertising CBD oil products remains a challenge despite such growth. While the United States legalized the production of industrial hemp, different advertising networks and different states have their own restrictions and regulations with regard to CBD marketing. This presents a major hurdle for CBD businesses to market their products, particularly online.

Apart from this, many popular online advertising platforms usually turn away from marketing CBD oil products. This leads to brick and mortar shops overtaking sales in their local area, completely beating out the larger competition.

Since the popular channels for marketing CBD oil are turning away from marketing CBD products and CBD businesses are missing out on the benefits of paid acquisition, this leaves many to wonder – where can you market CBD oil products? Fortunately, there are several options available:

CBD oil products

Influencer marketing allows you to tap into the groups of tastemakers in the industry and reach a wider audience. You can basically leverage the trust that influencers have gained over the years with their followers to market your CBD products and advertise the benefits from CBD oil in a reliable way.

In a digital publication, native advertising is the type of advertising where placements are made to look like relevant content. You can basically place your content into popular publications of all sizes and shapes and hence leverage their audience to grow awareness of your CBD products and brand.

Affiliate marketing allows you to generate organic traffic to your brand’s website by leveraging publishers. Since the affiliate fees are entirely performance-based, you can work with affiliate networks to acquire a low-risk method to generate traffic. It is recommended that you make sure that your retention and conversion plans are in place, as clients from affiliate partners typically generate the highest CLV.

CBD oil products

Another way to boost awareness about your CBD oil products is to market your brand to dedicated podcast listeners. Although it can be expensive, podcast ads provide you the opportunity to associate your CBD business with personalities listeners trust.

Even though it sounds traditional, marketing benefits from CBD oil via billboards works. You can take advantage of this old-school way of marketing to move your products in certain retail locations and hence grow awareness. It can get quite expensive though.

Final Word

The CBD industry is growing at a rapid rate. Regardless of extremely limiting regulations and restrictions on marketing CBD oil, CBD businesses can grow awareness with the above-mentioned marketing methods. As with any marketing strategy, it is highly recommended that you be attentive to data and always test and optimize your CBD marketing strategies to maximize your budget for ROI.

Prescription discount card is a kind of coupon which is intended to help the customers to save some of their cash on pharmaceuticals. These can be offered by various drug or pharmaceutical companies and are being distributed with the help of pharmacies or doctors to the consumers in an effective way. You may experience that most of the prescription cards are advertising up to 70 to 80 percent discount for the card holders.

The prescription card companies are negotiating with the pharmaceutical companies on the basis of their own pricing schedules and are making their money by getting a small amount from pharmacies as their transaction fees at the time when the consumer is going to use this card to avail discounts.

For the uninsured consumers, prescription discount card will work better and help them to save some amount on their prescribed medicines in the best possible way. Even more, with the higher copays just like $15 or more, generics can be cheaper with the use of the prescription discount card in an effective way.

Well, you can see various offices near you who are having these prescription discount cards on their reception desk or may be covering the wall area behind the reception desks or other places of the office too with the brochures or prescription discount card of outside organizations. They are offering questionable benefits for the consumers and are not adding a calm and clean ambiance for practice environment.

How you can market your practices with a prescription discount card?

Well, when it comes to the prescription discount card, then they have different aspects as compared to PBM (Pharmacy Benefits Management) cards which can be availed from pharmacy and insurance company. It may be because prescription discount cards are being managed by the prescription discount card companies and these companies are working on their own and working with their own systems, customer services, web development, graphics, and networks.

An average saving can be up to 44% or it can be $35 per prescription. Well, there may be a service of great RX discount available to get too. Well, when it comes to marketing then there are two major things in such services are available which can help you to benefit the consumer and market the practice in an effective way. Well, here we have brought two major things which will help you to get more benefits for the process of our marketing with the help of prescription discount cards in the best possible way.

Amazing things which can set prescription discount cards apart for marketing

Pharmacies and other practices also need to work to grab new customers as time is passing. They can market themselves by providing some benefits to their consumers. Well, at the present time, the prescription discount card can also help them to promote themselves by working for the welfare of their consumers in the best possible way. Everyone at the present time is trying his best to promote their businesses or to grow with more customers in an effective way.

Although getting the customer for the first time required much effort but when it comes to making the new arrival your regular customer then you have to give them some benefit which can make them happy and loyal with you. Well, currently whenever you are going to talk about to market yourself then prescription discount cards can also come in your mind.

It is because most of the people are getting help from these prescription discount cards and even these cards are helping people to save some of their money with ease. Although there are a lot of benefits which you can consider here, but here we have brought which can help you to make things possible at their best.

Get your logo on the prescription discount card

When you will get a logo on the prescription discount card, then every time when the consumer or patient is going to get the card out to pay the will see the logo of your practice on it. Handing the cards out to the patients in the community events, health fairs and offices will allow you to let others notice the logo of your practice on the card which will surely be going to be a great marketing tool with ease.

Proprietary Search Engine

You will get a better chance to add your medications with ease and even more, you will be able to search multiple pharmacies at the same time which will be integrated with the Google map completely.

Comparison shopping can be difficult with a prescription discount card

Well, when it comes to avail the discount on the medicines with the help of prescription discount card, then you have to bring your prescription discount card along with you. For the people who prefer to get their medicines by calling at the pharmacy and telling them about what medicines they need to have, this will not be possible to get the discount with the prescription discount card.

It is because for this most of the service providers want you to come in and show your prescription discount card to the pharmacist to obtain pricing with the card. Although it is not compatible for the comparison shopping at most of the places but having one card can help you to have a better price on any of your prescriptions, but it may not be as great for the other consumers. It may be because there could happen different retail prices for the prescription at different pharmacies.

Even more, the personal information of the consumers will be kept safe and it will never be shared with any of the insurance or other similar company. So, this can be a great opportunity to get a lot of benefits from a prescription discount card in the best possible way. The prescription discount card can be an innovative and ultimate solution especially for the under-insured and uninsured consumers to avail enough benefits with ease. It is because this will help them to enjoy a discount on a broader range.

When we talk about the marijuana industry, it is not just about THC; the current generation is more concerned about CBD products. As researchers and medical health experts have obtained several pieces of evidence in support of cannabidiol, new age entrepreneurs are planning to enter the cannabis industry to serve the increased demands of the public.

If we look at the stats in the year 2018, CBD gummies were the third most commonly searched food term on the search engine. CBD products are also gaining more popularity for their abilities to treat several medical health conditions. In such a scenario, you may think that it is easier to market CBD product, but in actual, it involves huge efforts. Actually, the legality of marijuana products varies from state to state, and it is subjected to FDA rules. Also, these industries cannot promote their products to below 18 age group; hence, they cannot run social media ads or digital campaigns like other brands.

Indeed, CBD oil marketing is tricky, but if you want to succeed in this industry, it is important to find some trusted methods for brand promotion. Below we have highlighted few such SEO friendly options for new age entrepreneurs in the cannabis industry so that they can lead their brand in the competitive market:

Tip 1: Utilize the potential of subscribe button
Many new age CBD companies these days are utilizing the Amazon tactic by offering special subscribe and save option on a monthly basis. With this, they are locking customers to their brand while priming them to lead impactful product expansions in the market. At the same time, in order to boost the promotional campaigns online, they have also added the review feature to the product pages. With this, buyers can leave comments and talk about their experience with specific products; it naturally improves the brand authority online.

Tip 2: Choose micro advertising on social media
You might be aware of the fact that all top-rated social media platforms such as Facebook, Twitter, YouTube, and Pinterest ban paid promotions for marijuana products. In this scenario, micro influencers are the best companions for the growing cannabis industries. When FCC has posed a restriction on social media celebrities; micro influencers can help you build higher engagement online by posting gold content or videos for CBD oil marketing.

Tip 3: Utilize content marketing
When open advertising is banned for the marijuana industry, CBD companies can make the best out of content marketing tactics. It is the best way to educate your customers about your latest product collections while building a strong reputation in the market. You can mix content with testimonials, videos, and images to make it more interactive and engaging for the audience. This SEO trend can divert more traffic on your website.

Tip 4: Referral-based promotions
Another popular and most effective SEO trend for CBD oil marketing is referral-based promotions. In this era of technologies, where the world is connected to the internet, referral links can easily help you to divert more traffic to your website. It is also possible to boost engagement with incentivized referrals. With this, you can also cultivate healthy relationships with the audience in the market.

The cannabis industry has been a big business for years now. In the US, for example, the consumer spent approximately $10 billion to purchase cannabis-related products for medical use last 2018.

However, the large number is expected to increase to $23 billion by 2022. Investment activity is no exception. From $3.6 billion, it has evolved into a total value of $13.8 billion.

Amidst the continued federal prohibition, cannabis has been growing. Currently, 33 states including Washington, D.C. have a legal cannabis program.

On the other hand, 10 states have legalized cannabis for adult use only. As the number of states that legalize cannabis skyrockets, the industry’s prospects continue to brighten.

When planning to engage in the cannabis sector, there’s a growing market to expect. But reaching prospects and creating leads can be a headache.

Effective marketing can play a crucial role in building brand awareness, reaching a wide market, or increasing online visibility. With the current status of the industry, startups find it hard to navigate advertising restrictions.

It’s even more difficult to establish national awareness across different limitations of state and federal laws. So, what can you for your business to increase traffic, boost client conversion, and acquire a pool of customers? Good question! In this article, we will learn some of the ways to market your services.

But before that, knowing the dos and don’ts when crafting your strategy is a good start.

Dos and Don’ts When Developing your Advertising Technique…

Marijuana marketing can be tricky. You have to be smart about the branding of your option. The locations you choose to advertise is no exception. It is always important to bear age restrictions in mind.

Well, cannabis sector has been developing. Unfortunately, it’s still at an early stage, meaning many people raise queries and other concerns about the product legislation’s effect on minors. Also, you should do your part in assuaging your fears. Plus, doing appropriate marijuana marketing should be a top priority.

Established mainstream businesses are not keen on having their trademarks or brands mimicked by a cannabis startup. However, it’s not always the case. These companies may file a lawsuit against your business. Not only will the court require you to pay high fines, but it will also affect your reputation.

With the stigmas that years of prohibition have placed in the industry, how would your business help squash them?

It’s simple. Maintaining reasonable labor practices and avoiding derogatory messages can play an important role in building your brand. While it can be complicated, all your efforts will pay off. Not only will it attract a broad audience, but it can also perpetuate the stereotypes.

How to Market your Cannabis Business in these Simple yet Effective Ways…

So now that you know some of the dos and don’ts of marijuana marketing, it’s best to examine a few of the most effective advertising solutions.

There are many ways to promote your cannabis business. But digital marketing stands apart from the variety of choices.

Unlike conventional techniques, digital marketing encompasses any web-based or electronic communication from your brand to your target audience. Leading examples can include blogging, website creation, search engine optimization, and email advertising to name a few.

For both small- or medium-sized businesses, digital marketing is becoming more popular and appealing. It’s no wonder why it has been gaining immense popularity. Not only are there many individuals going online, but digital marijuana marketing also helps measure the success of your strategy. With the use of conversion rates and clicks, you can determine whether or not your technique is effective.

Increasing online visibility can be a challenge. The good news is that search engine optimization will be of great help.

Have you ever searched for a service or product on Google and other search engines? Then, you probably click on sites on top, right?

When operating a cannabis business, boosting search engine rankings can be achieved with SEO. Imagine you have a site that ranks on Google. Not only can you drive new customers, but you can also avoid unnecessary expenses.

What makes SEO an effective marijuana marketing is that it is available 24/7. Whether you own a startup or a medium-sized company, your webpages will rank up to the maximum. This leads to a high return on investment (ROI) and a pool of prospective customers.

Why Take Advantage of SEO?

Google is one of the topnotch places individuals go to find cannabis-related services. With the advancement and development of smartphones, anyone has full access to information when the need arises. Whether they are at home or in the mall, they can purchase with the peace of mind.

Recent studies show that consumers check their devices 150 times a day. They also spend 3 hours or more on their smartphones. What’s surprising is that approximately 90% of the market has their gadgets with them day or night. With this high percentage, it’s an excellent advantage for your marijuana business.

For a startup, websites that don’t appear in Google’s organic search is common. But it does not mean when you operate a new cannabis startup, and you won’t achieve a great ranking. With SEO from the best professional, your webpage will appear on top of the search engine with ease.

Over the years, marijuana business conference has been a popular way to market your cannabis. Whether you’re looking for a platform to find new business deals or partnerships with the industry experts, marijuana business conference can be a bright option you shouldn’t miss.

As one of the constantly growing industries in the United States, entrepreneurs recognize the demand for legal counsel, logistics, real estate, accounting and more. When you engage in this sector, the marijuana business conference is an absolute must for your startup. Just be wary when searching for the right provider for your safety.

Well, the range of modern advertising solutions has been continually growing. Despite that, conventional techniques like email marketing remain in-demand and effective.

Experts suggest startups to build a list because it is a valuable asset. Inboxes are considered a flooded place. Whenever prospects invite you, it means they want to try your services. But make sure to provide them the best experience to avoid conflicts.

While email marketing has been in the business for decades now, many cannabis startups are unable to get the most out of it. With various things to bear in mind, mentioning your target audience by name in your email is a good start. Not only will they believe they talk to a real person, but it will also make them feel recognized.

Many businesses think that email marketing is only for current promotions. But the truth is that it is a flexible advertising tool. More than the latest promotions, it’s an ideal platform to provide information about events, special giveaways, industry-related news, and latest blog updates.

Social media platforms are originally developed to connect to different parts of the globe and bridge the gap between people.

Over the decades, Facebook, Instagram, and other social media have become an excellent advertising tool. Known to be a good source of organic traffic, these platforms lead to online presence, high conversion, and good ROI.

But it’s important to be strategic and careful to maximize their effectiveness. You can start by identifying which networks your prospects spend most of their time. After that, what’s next? Optimize your content to widen your clients.

After creating a single piece of content, don’t share it right away. Check it thrice to know whether or not they guarantee maximum reach.

Without an effective social media advertising, you’re missing out potential traffic, sales, and leads. Imagine you lose a lot of prospects to your competition. It’s quite disappointing, right? It can also be costlier than expected.

To optimize social media platforms, choose a profile picture that represents your business. Make sure your logo or headshot looks professional. Also, stick to a color scheme that represents your brand well. Plus, make your description keyword-rich.

Content marketing can also play a significant role in achieving a successful brand. But what is content? Well, it’s everything you share online with your target audience.

Whether you provide a video, image or text, make sure it is rich with enough information that possible clients crave and need.

Content marketing is also an excellent opportunity to show people what your cannabis brand offers. That’s why it is necessary to be selective in everything you share. Making your content educational, entertaining and promotional can be the key.

So, what are your thoughts? Operating a cannabis business is hard. But with any of these marijuana marketing solutions, it will be less stressful.

Integrate all options into your advertising efforts today and see a huge difference along the way.

Do you own an antique Persian rug? Are you looking out for a buyer to dispose of this rug?

The Persian rugs have been in existence since more than 2500 years, so are the owners of these rugs! They have been passed from generation to generation, from old to young. They have evolved during this entire journey through time and space- from vintage to modern, from abstract to geometric, etc.

Persian Rugs
Persian Rugs

Why do people abandon their rich rugs?

The world is evolving at a much faster pace than anticipated. The prevailing mindset is to shed the old and prepare oneself to receive the new. Even though the original hand-crafted Persian rugs were a class apart, people in cities like London and other European countries are giving them away at random prices or they are just lying around an idle corner of their living spaces.
Whether rich or middle-class, people are more interested in buying flakes and cheap products instead of keeping the majestic intact.

Where can I sell my expensive Persian Rug?

Persian Rug

Sometimes people instead of just disposing off the rugs, look at recycling it or putting it up for a sale. Some of the most trusted online platforms to put up your Persian rug for sale includes:

Even though, you are putting up your Turkish rug for sale, it is imperative for the marketing consultant to advice the seller to not put an unreasonable price or quote on the product. The product must be true to its value, and quality. The usually accepted offer price (at any of the above listed sites) is 20% off the sale price.

Also, it is important for the seller to take up an expert advice before quoting a price to the Turkish rug. A marketing consultant plays a vital role in not only educating the client but also helping him get the right price (both while quoting and receiving) as he awaits the sale of the Turkish rug on an online portal.

The need for marketing wine has been escalating over time. To prove this true, there are events where all activities involve stories about wine, and in the end, there is wine tasting. This is because the culture of taking wine or using it has not only developed in the countries that manufacture wine but globally. Thus, it is important to understand more about the wine industry. This will also help you make the most out of it as a marketer. Function of the Winery Marketing Consultant If you produce wine, it is best to concentrate on production to ensure you give the best quality. You could outsource an agency to handle marketing for you since they have knowledge about the target market. In addition, some wine companies are too small to employ professionals who can take up marketing fulltime. Maybe it is a family venture that has been practiced by members of the family and it has not spurred to a huge company yet. In such a case, you may consider engaging a consultant. These agencies should first know the history of the wine you produce in depth. This is what they do for a vocation and there is no doubt that they can do it perfectly for you. Strengths of Winery Marketing Consultant Firms Some of their strengths include sales and direct wine activity, presentations and brochures, evaluation and management, campaign and development of new products. They also engage the right networks for business partnerships, social media, wine media as well as wine club structures and recruitment. You will realize these functionalities are too many for a small company to handle with the depth they deserve. When to Engage These Consultant Services Different businesses have varying needs. Sometimes you want to come up with a new product and you are stuck on how to go about it. Maybe you want to develop your online spaces, and tell your stories better. These agencies would help you keep a great social media profile. They have different business packages for different companies. You could also be initiating a first business in the wine industry. You have the money, but your knowledge on wineries is limited. The best package for you would be start to finish. This would involve processes such as analyzing your market position and ascertaining your aims about sales and marketing. After that, the winery marketing consultant helps in developing an actionable and succinct plan. They also ensure that these plans contain effective and practical programs that guarantee business success. In addition, the engagement with a winery marketing consultant would offer you a more intense package than a one-time consultant. This is because they would guide you even when things go off the plan, on how to reroute to the initial one. The following are some of the ways in which a winery marketing consultant firms would help; Wine Clubs These wine clubs generate revenue for the wine industry throughout the year. They help you develop a strong brand as well as many customers. These wine marketing firms would help you to interact with new members, manage your database, and grow a wine club. Sales The best part about a winery marketing consultant firm is they would help in sales management. They are the best to do sales because; they have bigger networks compared to smaller wineries. You cannot underestimate a relationship with distributors either locally or globally. These marketers help you leverage on more customers both locally and overseas which put your business on the global map. This is especially so, when the marketing firms operate other huge brands, it helps you sell better in the end. Clearance is another aspect when selling that cannot be overlooked especially when selling your wine abroad. These companies have built over time worthy relationships with the agencies that deal with clearance. They know a lot about the rules and regulations about clearing wine and they would be the best interface for you when you expand your business. Another key aspect in a business is to have a database of your customers. This will help you know how your winery is performing and where you need to improve. A winery marketing consultant will help you to review your accounts performance. If the problem is in the field, they will work with your ground people to innovate solutions. These solutions would help you meet your company’s targets. Digital Marketing Some marketing firms in the wine industry have positioned themselves to do digital marketing only for wineries. Thanks to internet and the fact that the world has become a global village. As a customer, you can log in to several sites, compare the wines, and buy one from the comfort of your seat. Of course, you would wait for it to be shipped. Stories Are Inherent in Wine As you tell stories professionally, you tend to create an emotional connection between the founder, and the person who will end up with that bottle. Telling stories is best because you hook people into visiting your online profile and eventually get them to buy your brands of wine. The industry has advanced. As an experienced baker, you would know that some of the best pastry work has raisins and other fruits soaked in wine for days or weeks. This is just the few uses of wine to show how much the winery industry has grown and thus, even a greater need to engage a winery marketing consultant.