Going through my mail yesterday  – the old fashioned kind – I open what appeared to be a bill for $85 for a website listing.   Knowing I didn’t sign up for this, I investigated. Turns out – even though it looked just like a real invoice, after reading the fine print, I realized I got spammed via direct mail.  On the back of this direct mail piece designed to look like …

I check my inbox every day. The first thing I do, as I sift through the 40+ emails I receive a day, is delete the “crap.” You know, the stuff email marketers are paid well to develop and send. Yup, I, a marketing practitioner, delete my fellow brethren’s hard work without reading most of it. There…I said it.