email marketing
What is spam?
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Going through my mail yesterday – the old fashioned kind – I open what appeared to be a bill for $85 for a website listing. Knowing I didn’t sign up for this, I investigated.
Turns out – even though it looked just like a real invoice, after reading the fine print, I realized I got spammed via direct mail. On the back of this direct mail piece designed to look like …
Inbox blues. Is your email marketing strategy stale?
November 2nd, 2011
I check my inbox every day. The first thing I do, as I sift through the 40+ emails I receive a day, is delete the “crap.” You know, the stuff email marketers are paid well to develop and send. Yup, I, a marketing practitioner, delete my fellow brethren’s hard work without reading most of it.
There…I said it.