What’s the secret behind SEO (search engine optimization)?
Search engines look for keywords in the URL, title tag, in the content, and through incoming URLs to determine their relevancy with consumer searches. So having the proper keywords is the key factor into getting your site ranked higher through search engines.
The key is to locate keywords with low competition, yet have high hits. The lower the competition, the less companies you have to compete against to reach page one. (Fun fact: Roughly 80 percent of searches never go past page one!) The best way to do this is to monitor your web traffic weekly—at minimum—as the keywords will change. Based on traffic data, modify the keywords. But make sure the content matches! Oh, and don’t forget to write blogs using those keywords directing them back to your landing pages. The more short content you have on the topic the better.
It has been rumored by Google that the meta tags don’t hold much weight. As they are the kings of SEO, we’ll follow the ‘SEO for Google’ approach.
Contact us to learn more about how you can improve your SEO. We specialize in driving traffic to your site and can help you.
