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Preactive Marketing is a team of marketing geeks.  We are a unique team and believe the job we do for you should also be unique.  That’s why when we work on digital marketing projects for you – we’re always wondering…what’s the next trend?  How can we separate you from the competition? Meet the team.      

Did you know…25% of small businesses are not using social media

April 15th, 2013

It’s competitive out there for small businesses. Roughly 25% fail within their first year; the percentage doubles by the fifth year. So small businesses always have to be hyper-aware of business and marketing trends, and must always be 100% ready to compete for their success.

And with the rise of social media, small businesses are more than ever able to connect with customers around the globe. Social media is great; most of the big-name sites are free. And customers are likely using it; according to the social media statistics monitor SocialBakers, 52.7% of Americans over the age of 12 have a Facebook account; and 62% of all adults use at least one form of social media.

So by using social media, your small business has the opportunity to reach millions upon millions of people. So why aren’t all small businesses using it?

Studies show that even today, almost a decade after the introduction of Facebook to the masses, that 1/4 of all small businesses are not using any form of social media whatsoever, despite countless studies proving results. For example, of businesses using Facebook, 86% find it effective in driving business. The percentage varies by platform, but the rate is consistently above 50%.

So doesn’t it make sense to use social media to grow small businesses?

Here are a few tips to make social media work for your small business:

  • Include links to your social media sites on your website, in marketing emails, and in your signature line.  Your customers, your biggest social media allies, won’t know these sites exist unless you share them.
  • Share engaging content.  The whole point is to get people to comment on and share what you post.  So make it engaging, and don’t talk about you.  Ask them what they think.
  • Post often.  You want to post blogs, articles, stats, tips, and questions often.  But not too often.  You want to master the art of frequency.  Also – space out the posts so they are scattered throughout the day.
  • Respond to comments.  No body likes to be ignored.  When someone asks a question or comments, you not responding is equivalent to you ignoring them.  Oh – and deleting negative comments is a big no-no.

It doesn’t require your entire day to use social media – but even 1 hour a day can lead to big things down the road.  One tip – the sooner you start the better.  It takes time to build a following…sometimes 6-12 months.



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