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Preactive Marketing is a team of marketing geeks.  We are a unique team and believe the job we do for you should also be unique.  That's why when we work on digital marketing projects for you - we're always wondering...what's the next trend?  How can we separate you from the competition? Meet the team.      
The need for marketing wine has been escalating over time. To prove this true, there are events where all activities involve stories about wine, and in the end, there is wine tasting. This is because the culture of taking wine or using it has not only developed in the countries that manufacture wine but globally. Thus, it is important to understand more about the wine industry. This will also help you make the most out of it as a marketer. Function of the Winery Marketing Consultant If you produce wine, it is best to concentrate on production to ensure you give the best quality. You could outsource an agency to handle marketing for you since they have knowledge about the target market. In addition, some wine companies are too small to employ professionals who can take up marketing fulltime. Maybe it is a family venture that has been practiced by members of the family and it has not spurred to a huge company yet. In such a case, you may consider engaging a consultant. These agencies should first know the history of the wine you produce in depth. This is what they do for a vocation and there is no doubt that they can do it perfectly for you. Strengths of Winery Marketing Consultant Firms Some of their strengths include sales and direct wine activity, presentations and brochures, evaluation and management, campaign and development of new products. They also engage the right networks for business partnerships, social media, wine media as well as wine club structures and recruitment. You will realize these functionalities are too many for a small company to handle with the depth they deserve. When to Engage These Consultant Services Different businesses have varying needs. Sometimes you want to come up with a new product and you are stuck on how to go about it. Maybe you want to develop your online spaces, and tell your stories better. These agencies would help you keep a great social media profile. They have different business packages for different companies. You could also be initiating a first business in the wine industry. You have the money, but your knowledge on wineries is limited. The best package for you would be start to finish. This would involve processes such as analyzing your market position and ascertaining your aims about sales and marketing. After that, the winery marketing consultant helps in developing an actionable and succinct plan. They also ensure that these plans contain effective and practical programs that guarantee business success. In addition, the engagement with a winery marketing consultant would offer you a more intense package than a one-time consultant. This is because they would guide you even when things go off the plan, on how to reroute to the initial one. The following are some of the ways in which a winery marketing consultant firms would help; Wine Clubs These wine clubs generate revenue for the wine industry throughout the year. They help you develop a strong brand as well as many customers. These wine marketing firms would help you to interact with new members, manage your database, and grow a wine club. Sales The best part about a winery marketing consultant firm is they would help in sales management. They are the best to do sales because; they have bigger networks compared to smaller wineries. You cannot underestimate a relationship with distributors either locally or globally. These marketers help you leverage on more customers both locally and overseas which put your business on the global map. This is especially so, when the marketing firms operate other huge brands, it helps you sell better in the end. Clearance is another aspect when selling that cannot be overlooked especially when selling your wine abroad. These companies have built over time worthy relationships with the agencies that deal with clearance. They know a lot about the rules and regulations about clearing wine and they would be the best interface for you when you expand your business. Another key aspect in a business is to have a database of your customers. This will help you know how your winery is performing and where you need to improve. A winery marketing consultant will help you to review your accounts performance. If the problem is in the field, they will work with your ground people to innovate solutions. These solutions would help you meet your company’s targets. Digital Marketing Some marketing firms in the wine industry have positioned themselves to do digital marketing only for wineries. Thanks to internet and the fact that the world has become a global village. As a customer, you can log in to several sites, compare the wines, and buy one from the comfort of your seat. Of course, you would wait for it to be shipped. Stories Are Inherent in Wine As you tell stories professionally, you tend to create an emotional connection between the founder, and the person who will end up with that bottle. Telling stories is best because you hook people into visiting your online profile and eventually get them to buy your brands of wine. The industry has advanced. As an experienced baker, you would know that some of the best pastry work has raisins and other fruits soaked in wine for days or weeks. This is just the few uses of wine to show how much the winery industry has grown and thus, even a greater need to engage a winery marketing consultant.