This seems like a silly question to ask. But millions of people want to know what marketing is, and presumably, how to market.
The basic definition of marketing is the process of communicating the value of a product or service to customers. To me, though, it is much more than just that.
Marketing is an art form. It’s the process of pulling together design, content, and a strategy that appeals to the target market’s senses. It’s half creative half data driven. It’s not something that you can just do once and call it a day. It needs to be nurtured, analyzed, and tweaked on a regular basis to ensure you’re achieving the necessary return on investment (ROI).
So what are the core areas you should focus on within your marketing?
- Your strategy: This is your roadmap. What are you communicating, when are you doing it, why is it important to them, who are you going to target?
- Your website: This is like home base for your business. It needs to be visually appealing, easy to navigate, and keyword optimized.
- Your keywords: People can’t find your website without the proper search engine optimization techniques. Research, test, and review the web traffic data.
- Your blogs: search engines love new content. The easiest way to get their attention is to blog and blog often.
- Your social engagement: This is basically a digital conversation. You need to have a strategy focused on the customer and prospects – not about you.
So enough about what I think marketing is…I want to hear from you. Tweet me or comment below and answer “what is marketing?”