In short – Facebook is designed for the conversation – the platform to engage in a dialogue with your customers and prospective customers. It allows you to have a one-on-one conversation with your audience. And for them to express their opinions and thoughts.
Twitter – on the other hand – although a conversational tool – is more useful in driving traffic to your website. Sure you can tweet a thanks to people for posting your blogs – or you can chat via Twitter – in our opinion – it’s designed to drive traffic and demonstrate you’re an industry expert.
Think of this way – we’d ask questions via Facebook. We’d announce the results on Twitter.